Facebook: A new social ads announcement

Mark Zuckerberg, the founder and CEO of Facebook, the very hot social network, announced today, that his company will join the advertising sphere very soon.

To a brighter idea of what will be the Facebook Ads, let's read below this snap from a Erick Schonfeld' post on Mickeal Arrington's page:

Facebook is announcing three things: Social Ads (ads targeted based on member profile data and spread virally), Beacon (a way for Facebook members to declare themselves fans of a brand on other sites and send those endorsements to their feeds), and Insight (marketing data that goes deep into social demographics and pyschographics which Facebook will provide to advertisers in an aggregated, anonymous way). These three things together make up Facebook Ads.

“Facebook Ads represent a completely new way of advertising online,” Zuckerberg told an audience of more than 250 marketing and advertising executives in New York. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.”

What Zuckerberg means by a social graph is the network of real connections through which people communicate and share information in the Facebook social network. So, everytime a person in a network gets access to a business page an information about this business is spread throughout his network or social graph.

With the 50 million usrs of Facebook and 25 million daily visitor, Zuckerberg says that " the company displays 65 billion pages on which advertisements can be displayed each month".